JoyRx’s Live From the Heart Benefit Concert is a vibrant event that celebrates the universal power of music to energize and lift spirits, while providing vital fundraising for their flagship program, which helps seriously ill children find joy during their hospitalization visits and treatments. 

To connect the event to the organization’s unique branding and style, we brought in their bold logo and signature purple heart wherever we could. The marquee letters, graphics on the walls, and our personal favorite, the glowing neon heart centerpieces, brought the venue to life with a uniquely JoyRx experience. And since JoyRx is all about music, we couldn’t resist a few musical touches, like custom JoyRx vinyl place settings and a playful addition to the logo with a music note marquee letter. 

The neon glow, moody purple lighting, and laid-back venue provided the perfect backdrop for an intimate performance by Grammy-nominated duo War & Treaty, and their soulful set gave every guest a powerful experience of how music can uplift. It was a night filled with connection, joy, and celebration of the power of music– in other words, the spirit of JoyRx. 

Amount raised: more than 330,000